Tennis clubs are volunteer run. The demand on the time of the committee members is already enough just to keep things ticking. The accountability on these club committee roles is normally fairly low and so there is a risk that clubs forget to work ON the club, not just IN the club. So much research has shown that the modern tennis player favours the ‘pay to play’ non commitment style of tennis participation. They want the process of playing tennis to be as effortless as possible and with as low a commitment as possible and ultimately want to play at … Continue reading 3 things that tennis clubs should be doing (OR should plan on doing)